7 Reasons Why People Prefer To Buy Jewelry from Specific Designers or Stores

If every jewelry item is the same, why do we choose designer jewelry?

People immediately identify with this concept because we all choose jewelry from one brand over another due to specific preferences. Say you want to buy a halo diamond engagement ring. Would you go to a new jewelry store or the one you have known for years? The answer is obvious.

When two halo style engagement rings are quite alike, the factor that pushes a customer to one brand or store over another is the brand name. This method of choice especially applies to the jewelry industry (although you may also encounter similar situations with cosmetics, clothing, groceries, etc.).

We prefer to buy jewelry from specific designers or jewelry stores because of their legacy, assurance of quality, reliability, record of accomplishments, and vision. They produce new ideas and pieces that outdo existing designs in the marketplace. The relationship of loyalty and the trust you show in the store is not a one-time thing. It is the result of a process that has been built and improved upon over the years.

Top Reasons Why People Buy Designer Jewelry from Trusted Sources.

1. Quality

   One of the most significant elements in jewelry is quality. No one would want to compromise on quality, while buying an expensive piece of jewelry. People wish to purchase handcrafted jewelry to feel confident that their purchase will last more than a lifetime. Many people pass their jewelry pieces on to the next generation as a legacy. While buying from a reliable jewelry maker like A.JAFFE, you will never have to worry about quality.

2. Versatile designs

   Apart from quality assurance, you also want your jewelry designer to take their craft very seriously and offer you variety. The advantage of having a single go-to jeweler is that you can ask about the materials used in the making, the process followed, and the versatility of the jewelry. It is always good to have open communication and convey your needs and requirements to them. When you buy from a trusted source, you can rest assured that your jewelry will look exquisite and outlive any cheap fakes.

3. Jewelry that suits your personal style

   Every individual has their own distinct personality and character, and just like fashion designers, jewelry designers know how to capture that essence in a piece of jewelry (when making custom designs). Whether you are into bold statement pieces or delicate and subtle accessories, jewelry is the perfect way to express yourself. Master craftsmen can personalize jewelry precisely the way you want it, making it an extension of your personality.

4. Form plus functionality

   Of course, you want jewelry that looks stunning, but comfort and convenience are equally essential. Customers rely on specific jewelers to create jewelry pieces that mix form and function to perfection. You also want your jewelry to mix, match, and layer with other designer pieces and antique jewelry that you may already own.

5. Professionalism with a personal touch

   Customers want to interact and feel a connection with the jewelry designers they buy from. They want their aesthetic to line up, whether entirely style-focused or with a sustainability factor. Experienced jewelers strive to ensure that every customer goes home with a smile on their face. Sometimes, this requires professionalism, but at times, it can be attributed to personalized service and advice. A good jewelry partner will always give you honest advice when you ask for it.

6. Resale value

   We buy from particular designers because the fact stands true that a strong brand adds value while buying as well as selling the jewelry in question. Many people who buy jewelry want to know that it will fetch them decent resale value in the future if they intend to sell it. If the jewelry is premium and made by a specific brand that is known in the industry, it could even sell for more.

7. The feeling of belonging to a community

   Humans by character are social animals and like belonging to a community. That is because communities provide support and promote a feeling of belongingness. There is a mutual understanding between the buyer and the seller when they have known each other for years. They know your likes and dislikes, your budgets, and more, and can curate their jewelry recommendations accordingly.

Here's Why Customers Trust A.JAFFE for Their Designer Luxury Jewelry Needs

With a stellar heritage of 120 years and counting, we promise the highest quality of premium jewelry that will last you a lifetime. Apart from being gorgeous, A.JAFFE’s signature halo style engagement rings are dense and durable. The settings are more secure and the finishing is unmatched. Our diamond rings are made from the best raw materials and calibrated diamonds that sparkle.

That is why customers all across the United States trust A.JAFFE for its legacy, uniqueness, quality, range of options, customization, and personalized services. Learn more about us here and shop for an elegant A.JAFFE ring from a select retailer near you!